Visual merchandising and sales techniques Offline Sept 26
Visual merchandising is a technique as old as commerce. Way back in time, even sellers at the market stalls displayed his best wares to attract his next customer. Today, exhibiting is no longer enough: you have to excite the customer and involve him or her in an experience in order to be competitive and improve sales performance.
Product Info
Dates: Sundays on 26 September, 3 October & 10 October
3-day Course from 10:00 - 13:00 / 14:00 - 17:00
Corso Italia, 26 Milano. We follow COVID protocols to ensure your safety and hygiene.
About the course: After analyzing today's shopper, who is active in the purchasing process, we will explore the different spaces of the store – from the window to the checkout area, and we will see how to optimize management. We will analyze how big players in different sectors (clothing, beauty, food) behave in this area and we will see how to apply some of their techniques within the different stores. We will then go into detail and learn the basic rules of visual merchandising, which we will put into practice in the final exercise, where you will challenge yourself to create an exhibition with a theme we’ll assign you.
What you'll learn: communication of the point of sale, atmosphere, vertical display, horizontal display, visual merchandising grammar, practical exercises.
Who it's for: owners and shop assistants of any type of store.
Why you should enroll: to treat the customer by giving an additional service, while optimizing sales and outdoing the competition.Policy
The course has a minimum of 2 participants with limited availability of 4 people. Enrollment closes one week before the start of the course, and payment is required in full via website or by bank transfer. In case of cancellation, a voucher equal to the value of the course purchased will be issued, lasting one calendar year from the start date. If you drop out after the first or second lesson of the course, you will be able to make up the shortfall in subsequent editions of the course, again within a maximum of one calendar year from the course start date. Attendance can only be interrupted once and within the specified time limit (otherwise, you will not complete the course or receive the certificate of attendance, and the amount paid will be lost). If the minimum number of participants is not reached, the enrollment fee will be refunded in full.
